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Privacy Policy

1. Important Information and Who We Are

 

 

Purpose of this Privacy Policy

 

This Privacy Policy explains how Audio Resurgence Ltd (referred to as "we," "us," or "our") collects, uses, shares, and protects your personal data when you use our website at www,audioresurgence.co.uk, purchase products from us, or otherwise interact with us.

We are committed to respecting your privacy and protecting your personal data, which is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

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Controller

 

Audio Resurgence Ltd is the Data Controller and is responsible for your personal data.

  • Company Name: Audio Resurgence Ltd

  • Company Registration No.: 16425171

  • Registered Address: Audio Resurgence Ltd, 1 Marsden Road, Welwyn Garden City, AL8 6YQ

  • Data Protection Contact: info@audioresurgence.co.uk

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

 

2. The Data We Collect About You

 

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data, which we have grouped as follows:

  • Identity Data: Name, title, date of birth.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Payment card details (processed securely by our payment processor, we do not store full card details), and bank account details for refunds.

  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.

  • Profile Data: Purchases or orders made by you, your interests, preferences, feedback, and survey responses.

  • Usage Data: Information about how you use our website, products, and services.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

  • We also collect, use, and share Aggregated Data (such as statistical or demographic data) which is not considered personal data as it does not directly or indirectly reveal your identity.

 

3. How We Collect Your Personal Data

 

We use different methods to collect data from and about you, including:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes data you provide when you:

    • Purchase our products.

    • Create an account on our website.

    • Subscribe to our service or publications.

    • Request marketing to be sent to you.

    • Enter a competition, promotion, or survey.

    • Give us feedback or contact us via our Contact Forms.

  • Automated Technologies or Interactions (Cookies): As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this data by using cookies, server logs, and other similar technologies. 

  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as:

    • Technical Data from analytics providers (e.g., Google Analytics).

    • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

 

4. How We Use Your Personal Data (Lawful Basis)

 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances and for the following purposes, based on the corresponding UK GDPR lawful basis:

Purpose/ActivityType of Data UsedLawful Basis for Processing

To process and deliver your order (including managing payments, fees, and charges)Identity, Contact, Financial, Transaction, TechnicalPerformance of a Contract with you. Legal Obligation (e.g., tax records).

To manage your account as a customer (e.g., providing service updates, support)Identity, Contact, Profile, Marketing & Comms Performance of a Contract with you. Legitimate Interests (running our business).

To manage our relationship with you (including notifying you about changes to our terms or privacy policy)Identity, Contact, Profile, Marketing & CommsLegal Obligation. Legitimate Interests (keeping our records updated).

To send you marketing communications about our products (where you have consented or we have a soft opt-in)Identity, Contact, Marketing & CommsConsent or Legitimate Interests (marketing to you as an existing customer).

To administer and protect our business and this website (including troubleshooting, data analysis, testing, security, fraud prevention)Identity, TechnicalLegitimate Interests (for running our business, network security). Legal Obligation.

To use data analytics to improve our website, products/services, marketing, customer relationships, and experiencesTechnical, UsageLegitimate Interests (to define types of customers, keep our site updated).

 

5. Disclosures of Your Personal Data

 

We may share your personal data with the parties set out below for the purposes set out in section 4.

  • Internal Third Parties: Other companies in our group (if applicable) acting as joint controllers or processors.

  • External Third Parties:

    • Service Providers acting as processors, such as:

      • IT and system administration services (e.g., hosting providers).

      • Payment processors (e.g., Stripe, PayPal) for processing transactions.

      • Logistics and courier services for delivering your orders.

    • Professional Advisers including lawyers, bankers, auditors, and insurers.

    • HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.

    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

    • We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

 

6. International Transfers

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Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing one of the following safeguards:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.

  • We use specific contracts approved by the UK government which give personal data the same protection it has in the UK (e.g., the International Data Transfer Agreement (IDTA) or the UK Addendum).

 

7. Data Security

 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

 

8. Data Retention

 

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

Generally, we keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax, legal, and accounting purposes.

 

9. Your Legal Rights

 

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include:

  • The right to be informed (which is what this policy does).

  • The right of access to your personal data (a Subject Access Request).

  • The right to rectification if your personal data is inaccurate or incomplete.

  • The right to erasure (also known as the 'right to be forgotten').

  • The right to restrict processing of your personal data.

  • The right to data portability (to transfer your data to another controller).

  • The right to object to processing (e.g., to marketing).

  • Rights in relation to automated decision-making and profiling.

  • The right to withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact our Data Protection Contact at info@audioresurgence.co.uk.

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